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Sling Media, Inc., and 3 to Deliver Exclusive new Mobile TV Service

London, United Kingdom – November 16, 2006 — Sling Media, Inc., a digital lifestyle consumer electronics products company, and the 3 Group, the global leader in 3G mobile broadband, today announced that they are partnering to give customers access to their home TV channels on their mobile handsets. The announcement was made today as part of Hutchison Whampoa’s global launch of the X-Series from 3, which unveils the true power of the internet on mobile broadband.  

A live Webcast of the event can be accessed at the following URL,, starting at 11 a.m. GMT Thursday morning. A recorded version will be available starting at 6 p.m. GMT Thursday afternoon.

This is the first time that Sling Media has partnered with a major mobile operator and signifies the increasing consumer demand for the Slingbox and the increasing focus on mobile TV services that deliver a truly personalized one-to-one experience to the customer.

The X-Series from 3, will give 3 customers the ability to experience all that they enjoy on the internet, using the latest mobile broadband handsets and with the award-winning Slingbox, customers will be able to watch anything they are able to watch on their own TV. The SlingPlayer Mobile service will be exclusive to 3 customers who purchase both an X-Series handset and a Slingbox. The X-Series from 3 will be available in the UK from the 1st December 2006 and in 3’s other markets around the world in early 2007.

SlingPlayer Mobile delivers the home TV experience on mobile handsets using standard 3G network connections. Any programme that can be watched at home will be viewable through a Slingbox and compatible SlingPlayer Mobile software pre-installed on two new handsets, the Nokia N73 and the Sony Ericsson W950i including support for terrestrial TV, Freeview, cable, and satellite TV. In addition SlingPlayer Mobile lets customers control their TV recorder at home to watch recorded shows, pause and rewind live TV or even queue a recording when away from home using the handset.

The combined mobile TV experience is driven by Sling Media’s breakthrough product, the Slingbox. The Slingbox redirects a single live TV stream from a standard cable connection, cable box, satellite receiver, or PVR to the viewer’s PC—located anywhere in the home or anywhere in the world—or 3G handset*.

“Working together with 3 has enabled us to push the boundaries of TV viewing further than ever before. 3 understands the power of mobile broadband to deliver compelling, value add applications and services like a truly personalized mobile TV experience and we are thrilled to be working with them,” said Blake Krikorian, co-founder and CEO of Sling Media. “The availability of SlingPlayer Mobile for 3 customers is a major breakthrough in mobile TV viewing. Customers can now view all the programmes they love to watch at home whilst on the move via their mobile phone.”

Christian Salbaing, Managing Director, European Telecommunications at 3 Group, said:

“Our partnership with Sling Media is a natural next step for the 3 Group.  We have always been at the cutting edge of new mobile services and with the mobile broadband capabilities of 3G networks worldwide, we’re now able to bring the best of the internet and broadband experience, in full mobility to our customers. With SlingPlayer Mobile, we think our customers will be excited by this new way to watch their home TV. Sling is a fun company to work with, like us they get things done in new and exciting ways.”

Sling Media will provide Slingbox and SlingPlayer Mobile technical support for 3 customers in the UK and Scandinavia through its partner Stream. Additional European country support will be announced in 2007. Sling Media will provide a similar level of support to 3 customers in Hong Kong through its partner Synergy Technologies (Asia) Limited.

About Sling Media

Sling Media, Inc. is a digital lifestyle products company creating a family of consumer electronics solutions that are a natural extension of today’s digital way of life. The first member of the Sling Media family is the award-winning Slingbox™, a device that allows consumers to access their living room television experience at any time, from any location, using a variety of different displays including laptops and desktop PCs, PDAs and smartphones. For more information on Sling Media or the Slingbox, visit

3 Group

A division of Hutchison Whampoa, the 3 Group together with Hutchison Telecommunications International Limited, is the leading global player in the 3G arena, holding licences in 11 markets with total population coverage of approximately 175 million.

In just three years, the 3 Group has built an entirely new mobile broadband network, achieving probably the fastest rollout of a radio network in the entire telecom industry. Marketed globally under the 3 brand, the group was the first operator in the world to provide dual-mode 3G services.

To date, commercial 3G services have been launched in Italy, the UK, Australia, Austria, Sweden, Denmark, Hong Kong, Israel and Ireland. Hutchison announced more than 13.5 million customers in August 2006.

For more information about 3, please visit

*Note: There needs to be 3G coverage and a 3G roaming agreement in place to work.